Skip to Content

Digital Media Innovation

Color Bar


Mobile App Development Course

Digital Media Innovation

Digital Media Innovation

Shaping the Future of Communication

The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.

The Digital Media Innovation (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles. The DMI degree is a STEM (Science, Technology, Engineering and Math) -designated program, a federal designation defined by the Department of Homeland Security. It is the only program in the College of Fine Arts and Communication with the STEM designation, integrating communication, media and technology. STEM skills are in high demand, and STEM-based careers offer unique opportunities for those who demonstrate this hybrid of strong communication expertise and advanced technology savvy. The emphasis of the major is on strategic and problem-solving skills that will serve graduates throughout their digital media careers.

Careers in Digital Media Innovation

The Digital Media Innovation major provides the highest level of digital media immersion in our program. Students are exposed to digital skills and concepts that will qualify them for a range of careers across the communication spectrum, as well as new positions in emerging digital markets. They will be prepared to effectively launch and collaborate on digital projects. Students can work in digital media positions in traditional media companies, apply communication skills in careers at technology companies and launch or work in a media startup. Careers include:

  • News Application Developer
  • Data Journalist
  • Digital Strategist
  • Social Media Editor
  • Community Engagement Manager
  • Digital Product Manager
  • Data Analyst
  • Multimedia Experience Developer
  • Web Producer
  • Web Designer
  • Web Developer
  • Mobile Application Developer

Internships & Campus Media

Digital Media Innovation majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.

Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-FM 89.9 radio on a volunteer basis, for course credit or as a student media employee.

Digital Media Innovation Faculty

Jon Zmikly

Jon Zmikly
Senior Lecturer, MILab Assistant Director, Program Coordinator

Dr. Kelly Kaufhold

Kelly Kaufhold
Associate Professor

Dale Blasingame

Dale Blasingame
Assistant Professor of Practice

Dr. Cindy Royal
Professor, MILab Director

Dr. Daniel Carter

Daniel Carter
Assistant Professor

Sara Shields

Sara Shields